SEARCH
Are your Customers Able to Find your Website?
If you were going to build a large retail store, where would you build it? Would you find a highly visible piece of property on a well traveled parkway, or would you find some dusty back road that sees little to no traffic during the day? We all know the answer to that question. Building your business on a side street is the web’s equivalent to having a company site which is non-existent on the first page of results for your desired keyword. It’s estimated that you lose 95% of traffic to your website if you fall on the 2nd page of search results. In fact, the opportunity to attract a potential customer drops dramatically as you work your way down even on the first page of results. Those lost customers will never fill out a request for more information about your products or services. They’ll probably never call you, and you won’t gain the opportunity to have your brand imprinted into their mind when they’re ready to purchase. We not only get our customers to the first page, we get them in the top 3 most lucrative positions.
What is Search Engine Optimization (SEO)?
We’re sure you get dozens of e-mails during the week stating that “John” from “(insert edgy name here)-Tech” can get you to the top of your category or your money back. Here at Blue Pixel we rank in the top spot for all our important keywords and even we get e-mails saying how terrible our ranking is and they can help. Sometimes these companies get crafty and scrape your information from other sources and act like they know who you are and call you by first name. If you get one of these e-mails, our suggestion is to run and run fast. We’ve had countless friends and colleagues fall prey to this tactic, and they end up losing thousands of dollars and waste countless hours listening to fancy words and techniques that simply do not work.
CASE STUDY :: OverstockBracelets.com
Client: OverstockBracelets.com
Story: We met president Jeff Beam when he was selling a few golf bracelets per month on E-Bay. We helped him identify his market strengths and worked with him to build what is now a leading retailer of Sabona bracelets and sports bracelets on the internet.
Result: By helping the company understand the dynamics of search, and combining that with their distribution and logistics background, we’ve achieved a #1 ranking under the manufacturer for the company’s main key phrases “Sabona” and “Sabona Bracelets”. Go to Google today and see for yourself.
How We Achieve Top Results for our Clients
If we told you, we’d have to kill you… We’re kidding of course. Today, SEO has evolved, and rightfully so, into more than just how many times your keywords appear on your site and how many “link farms” you’re a part of. Google and other search engines have devised complex algorithms to detect if your site is not only well designed and well formed, but also whether people are benefiting from the content on your site. The most important tool we have in our arsenal is the knowledge and ability to educate our clients on standards their company should follow to incorporate optimization all the way through the corporate chain. By doing this you’re not only going to rank higher in the search engines, but you’re going to end up retaining more customers. Optimization starts from the ground up and should evolve to become every company’s corporate mantra if they wish to have success online.
How do you get Started?
We’re honest about where we can improve your ranking and what keywords are going to realistically work for your business. By sitting down with you and reviewing your current website and the dynamics of your sales chain, we can recommend a custom solution that will work for your business. To inquire more about our Search Engine Optimization services, call us today or fill out our information request form online.